Sapp Digital Stratedy
Designing clarity in complex digital environments.
I help universities and mission-driven organizations improve website usability, accessibility, and search visibility through focused audits and optimization.
SEO + IA strategy
Higher-ed specialization
Higher-ed specialization
WordPress consulting
Analytics & reporting
Strategic website optimization for complex organizations.
Universities and nonprofits often struggle with fragmented content, accessibility gaps, and unclear navigation. I provide focused audits and improvements that increase usability, compliance, and discoverability.
Website Audits
SEO, accessibility, UX, and content structure analysis with prioritized recommendations and a clear improvement roadmap.
Accessibility Optimization
WCAG-aligned improvements and remediation guidance to reduce risk and improve usability across templates and content.
SEO & Content Structure
Information architecture and page optimization that improves search visibility, clarity, and user pathways.
WordPress & Governance Consulting
Platform strategy, content models, workflows, and sustainable governance for decentralized or complex websites.
Analytics & Reporting
GA4 setup, dashboards, and performance interpretation to support data-informed content and UX decisions.
Selected Work & Outcomes
Examples of strategic web optimization across higher-education environments.
Content Restructuring
Improved information hierarchy and reduced navigation friction across academic and program pages.
Accessibility Improvements
Guided WCAG-aligned fixes across templates and content patterns to improve usability at scale.
Search Visibility Gains
On-page SEO and IA improvements supporting discoverability across high-intent institutional pages.
Ready to improve clarity, accessibility, & visibility?
Start with a focused website audit or consulting engagement and get a clear, actionable improvement plan.